AVAILABLE FOR FREELANCE
AVAILABLE FOR FREELANCE
sTEVE WATTS
sTEVE WATTS
sTEVE WATTS
sTEVE WATTS
Vision. Brand. Impact.
Vision. Brand. Impact.
Vision. Brand. Impact.
Vision. Brand. Impact.
AVAILABLE FOR FREELANCE
BASED IN SAN CLEMENTE CA
Digital Designer
+ STORY TELLER
Featured
Featured
Featured
Work
Work
Work
My creative spirit thrives in the digital space, where I combine storytelling, design, and strategic innovation to craft impactful brand experiences that connect and inspire.
Packaging
Veldskoen Shoes
2022
2022
Packaging
Veldskoen Shoes
2022
2022
Packaging
Veldskoen Shoes
2022
2022
Packaging
Veldskoen Shoes
2022
2022
Product/Graphic
Slyde Handboards
2010
2010
Product/Graphic
Slyde Handboards
2010
2010
Product/Graphic
Slyde Handboards
2010
2010
Product/Graphic
Slyde Handboards
2010
2010
Multi Business
2010-2025
2010-2025
Multi Business
2010-2025
2010-2025
Multi Business
2010-2025
2010-2025
Multi Business
2010-2025
2010-2025
Branding
Rizible
2024
2024
Branding
Rizible
2024
2024
Branding
Rizible
2024
2024
Branding
Rizible
2024
2024
More About
More About
STEVE
STEVE
I'M A CREATIVE DIRECTOR AND BRAND STRATEGIST. PASSIONATE ABOUT MINIMALIST DESIGN, STORYTELLING, AND CRAFTING VISUALS THAT CONNECT BRANDS TO PEOPLE
I'M A CREATIVE DIRECTOR AND BRAND STRATEGIST. PASSIONATE ABOUT MINIMALIST DESIGN, STORYTELLING, AND CRAFTING VISUALS THAT CONNECT BRANDS TO PEOPLE
I'M A CREATIVE DIRECTOR AND BRAND STRATEGIST. PASSIONATE ABOUT MINIMALIST DESIGN, STORYTELLING, AND CRAFTING VISUALS THAT CONNECT BRANDS TO PEOPLE
I harness cutting-edge design tools and creative strategies to bring visionary concepts to life. With a passion for innovation and storytelling, I excel at finding unexpected solutions that captivate audiences. My dedication to design and branding is driven by the belief that powerful storytelling can transform brands and elevate the customer experience
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My
My
EXPERTISE
EXPERTISE
(1)
Creative Leadership
Expertise in leading design teams to develop innovative campaigns and brand identities.
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
Digital Marketing
Digital marketing specialist with a flair for crafting high-performing Facebook ad campaigns—driving engagement, boosting brand visibility, and delivering measurable growth.
(3)
Storytelling &
Branding
Crafting compelling narratives that resonate with audiences and strengthen brand loyalty.
(1)
Creative Leadership
Expertise in leading design teams to develop innovative campaigns and brand identities.
(2)
Digital Marketing
Digital marketing specialist with a flair for crafting high-performing Facebook ad campaigns—driving engagement, boosting brand visibility, and delivering measurable growth.
(3)
Storytelling &
Branding
Crafting compelling narratives that resonate with audiences and strengthen brand loyalty.
(1)
Creative Leadership
Expertise in leading design teams to develop innovative campaigns and brand identities.
(2)
Digital Marketing
Digital marketing specialist with a flair for crafting high-performing Facebook ad campaigns—driving engagement, boosting brand visibility, and delivering measurable growth.
(3)
Storytelling &
Branding
Crafting compelling narratives that resonate with audiences and strengthen brand loyalty.
(4)
ecomm growth
Proven ability to scale brands from inception to million-dollar success stories through strategic planning and execution.
(5)
email marketing
Creating engaging email marketing strategies, and dynamic e-commerce solutions that fuel brand growth and customer engagement.
(6)
seo: it's a passion
I optimize content, keywords, and site performance to boost rankings, drive traffic, and increase conversions.
(4)
ecomm growth
Proven ability to scale brands from inception to million-dollar success stories through strategic planning and execution.
(5)
email marketing
Creating engaging email marketing strategies, and dynamic e-commerce solutions that fuel brand growth and customer engagement.
(6)
seo: it's a passion
I optimize content, keywords, and site performance to boost rankings, drive traffic, and increase conversions.
(4)
ecomm growth
Creating engaging email marketing strategies, and dynamic e-commerce solutions that fuel brand growth and customer engagement.
(5)
email marketing
Creating engaging email marketing strategies, and dynamic e-commerce solutions that fuel brand growth and customer engagement.
(6)
seo: it's a passion
I optimize content, keywords, and site performance to boost rankings, drive traffic, and increase conversions.
Motivation
Motivation
Motivation
As a Founder, Creative Director, and Brand Strategist, I’m passionate about transforming ideas into powerful brand experiences. With over 15 years of leadership, I’ve built and scaled brands like Veldskoen USA, Thula Tula, and Slyde Handboards, merging design, storytelling, and business strategy to drive engagement and growth.
I thrive on crafting visual narratives that connect, guiding teams to execute innovative solutions that elevate brand identity and customer experience. Fueled by creativity and strategy, my mission is to shape brands that inspire, resonate, and lead in their industries.
As a Founder, Creative Director, and Brand Strategist, I’m passionate about transforming ideas into powerful brand experiences.
With over 15 years of leadership, I’ve built and scaled brands like Veldskoen USA, Thula Tula, and Slyde Handboards, merging design, storytelling, and business strategy to drive engagement and growth.
I thrive on crafting visual narratives that connect, guiding teams to execute innovative solutions that elevate brand identity and customer experience.
Fueled by creativity and strategy, my mission is to shape brands that inspire, resonate, and lead in their industries.
EXPERIENCE
EXPERIENCE
EXPERIENCE
slyde Handboards
founder + Creative director
founder + Creative director
2010 - 2024
2010 - 2024
At Slyde Handboards, I built a million-dollar brand from the ground up, securing $500K in funding from Mark Cuban and Ashton Kutcher. I led branding, product development, and multi-channel marketing, using Facebook ads, email, and storytelling to drive growth. Through strategic partnerships and UX/UI optimization, I boosted conversions, expanded market reach, and earned features in Forbes and The New York Times.
At Slyde Handboards, I built a million-dollar brand from the ground up, securing $500K in funding from Mark Cuban and Ashton Kutcher. I led branding, product development, and multi-channel marketing, using Facebook ads, email, and storytelling to drive growth. Through strategic partnerships and UX/UI optimization, I boosted conversions, expanded market reach, and earned features in Forbes and The New York Times.
slyde Handboards
founder + Creative director
2010 - 2024
At Slyde Handboards, I built a million-dollar brand from the ground up, securing $500K in funding from Mark Cuban and Ashton Kutcher. I led branding, product development, and multi-channel marketing, using Facebook ads, email, and storytelling to drive growth. Through strategic partnerships and UX/UI optimization, I boosted conversions, expanded market reach, and earned features in Forbes and The New York Times.
Veldskoen
fOUNDER + cREATIVE DIRECTOR
fOUNDER + cREATIVE DIRECTOR
2018 – 2024
2018 - 2023
At Veldskoen USA, I transformed a startup into a $250K/month brand within a year through strategic storytelling, digital marketing, and eCommerce optimization. Managing a $30K/month ad budget, I leveraged Facebook and Google Ads, influencer partnerships, and data-driven campaigns to maximize ROI. I also enhanced the brand’s identity, customer experience, and sustainability efforts, positioning Veldskoen as a globally recognized lifestyle brand.
Veldskoen
fOUNDER + cREATIVE DIRECTOR
2018 – 2024
At Veldskoen USA, I transformed a startup into a $250K/month brand within a year through strategic storytelling, digital marketing, and eCommerce optimization. Managing a $30K/month ad budget, I leveraged Facebook and Google Ads, influencer partnerships, and data-driven campaigns to maximize ROI. I also enhanced the brand’s identity, customer experience, and sustainability efforts, positioning Veldskoen as a globally recognized lifestyle brand.
Happybond
paid media consultancy
paid media consultancy
2023 – 2024
2023 – 2024
I led the explosive growth of HappyBond, skyrocketing monthly revenue from $5K to $50K in just a few months. Through a powerful blend of paid media, organic marketing, and high-converting email campaigns.
I led the growth of HappyBond, skyrocketing monthly revenue from $5K to $50K in just a few months. Through a powerful blend of paid media, organic marketing, and high-converting email campaigns.
Happybond
paid media consultancy
2023 – 2024
I led the explosive growth of HappyBond, skyrocketing monthly revenue from $5K to $50K in just a few months. Through a powerful blend of paid media, organic marketing, and high-converting email campaigns.
Ilan dei
junior designer
junior designer
2008 – 2010
2008 – 2010
I started my career as a Junior Designer at Illan Dei, honing my skills in product design, branding, and creative storytelling.
Ilan dei
junior designer
2008 – 2010
I started my career as a Junior Designer at Illan Dei, honing my skills in product design, branding, and creative storytelling.
Favorite
STack
Favorite
STack
Favorite
STack
adobe SUITE
Creative Design and Visual Storytelling
Web design
Web design
I leverage Adobe Creative Suite (Photoshop, Illustrator, and Premiere Pro) extensively in my work, particularly for digital design, video editing, and creating compelling visual content. Whether it's using Photoshop for graphics, Illustrator for vector designs, or Premiere Pro for video projects
kLAVIYO
Customer data platform / SMS marketing / Mobile push
development
development
With 15 years of experience in email marketing, I've honed my skills in creating data-driven campaigns that engage, convert, and retain customers. From developing strategies to crafting compelling content and optimizing deliverability, I’ve worked across various industries to design emails that drive results.
CAPCUT
VIDEO EDITING
With extensive experience using CapCut, I specialize in crafting high-quality paid media and organic videos that engage audiences and drive results. My expertise includes advanced editing techniques, seamless transitions, and creative storytelling to elevate brand content.
Figma
collaborative Design Tool
I have extensive experience using Figma to design user paths and optimize user experiences through intuitive, collaborative workflows. Leveraging Figma Jam, I foster creative brainstorming and seamless team collaboration to bring innovative design solutions to life.
I useusing Figma to design user paths and optimize user experiences through intuitive, collaborative workflows. Leveraging Figma Jam, I foster creative brainstorming and seamless team collaboration to bring innovative design solutions to life.
Experienced in using Airtable for planning and managing Facebook campaigns and social media projects. I create dynamic workflows, track content schedules, and streamline collaboration to ensure timely and impactful campaign execution.
shopify
Web design and build
With over 15 years of experience in Shopify, I specialize in creating minimalist, elegant designs that prioritize refined typography and intuitive user experiences. Passionate about conversion rate optimization, I leverage A/B testing and strategic landing page development to drive engagement and maximize results.
Click up
Project managment
With extensive project management experience using primarily ClickUp, I excel at keeping teams aligned, on schedule, and focused on deliverables. My approach ensures efficient task management, streamlined workflows, and successful project execution from start to finish.
microsoft office suite
15+ Years of Expertise
With 15 years of experience in both Microsoft Office and Google Suite environments, I specialize in using Excel and Google Sheets for advanced data analysis, reporting, and automation, as well as crafting professional documents in Word and Google Docs. My expertise ensures efficient workflow management, seamless collaboration, and high-quality deliverables.
Airtable
Streamlining paid Media Campaigns
Console
Experienced in using Airtable for planning and managing Facebook campaigns and social media projects. I create dynamic workflows, track content schedules, and streamline collaboration to ensure timely and impactful campaign execution.
Add Sections or Complete Pages
Add Sections or Complete Pages
Add breakpoints to your blank page, then drop sections to have them responsive out of the box.
AWARDS + Media
AWARDS + Media
AWARDS + Media
investor relations
mark cuban + Ashton Kutccher
2017
Successfully pitched and obtained funding from investors like Mark Cuban and Ashton Kutcher, driving the growth and market presence of Slyde Handboards and Veldskoen USA and Named Mark Cubans Top 5 favorite Investments by Inc Magazine.
fEATURED IN NEW YORK TIMES
ARNO Portfolio
2017
Featured in prominent publications such as the New York Times, Forbes, and Business Journal
, along with a memorable appearance on Shark Tank, gaining nationwide recognition and bolstering brand visibility.
Award-Winning Leadership
oRANGE COUNTY bUSINESS jOURNAL
2020
Received the Orange County Business Journal Up-and-Coming Award for exceptional growth and innovation
Investor relations
mark cuban + Ashton Kutcher
2017
Successfully pitched and obtained funding from investors like Mark Cuban and Ashton Kutcher, driving the growth and market presence of Slyde Handboards and Veldskoen USA and Named Mark Cubans Top 5 favorite Investments by Inc Magazine.
investor relations
mark cuban + Ashton Kutccher
2017
Successfully pitched and obtained funding from investors like Mark Cuban and Ashton Kutcher, driving the growth and market presence of Slyde Handboards and Veldskoen USA and Named Mark Cubans Top 5 favorite Investments by Inc Magazine.
fEATURED IN NEW YORK TIMES
ARNO Portfolio
2017
Featured in prominent publications such as the New York Times, Forbes, and Business Journal
, along with a memorable appearance on Shark Tank, gaining nationwide recognition and bolstering brand visibility.
Award-Winning Leadership
oRANGE COUNTY bUSINESS jOURNAL
2020
Received the Orange County Business Journal Up-and-Coming Award for exceptional growth and innovation
Investor relations
mark cuban + Ashton Kutcher
2017
Successfully pitched and obtained funding from investors like Mark Cuban and Ashton Kutcher, driving the growth and market presence of Slyde Handboards and Veldskoen USA and Named Mark Cubans Top 5 favorite Investments by Inc Magazine.
fEATURED IN NEW YORK TIMES
ARNO RED Themed PORTFOLIO
2017
Featured in prominent publications such as the
New York Times, Forbes, and Business Journal
, along with a memorable appearance on Shark Tank, gaining nationwide recognition and bolstering brand visibility.
full article
fEATURED IN NEW YORK TIMES
ARNO RED Themed PORTFOLIO
2017
Featured in prominent publications such as the New York Times, Forbes, and Business Journal, along with a memorable appearance on Shark Tank, gaining nationwide recognition and bolstering brand visibility.
full article
Award-Winning Leadership
oRANGE COUNTY bUSINESS jOURNAL
2020
Received the Orange County Business Journal Up-and-Coming Award for exceptional growth and innovation
Award-Winning Leadership
oRANGE COUNTY bUSINESS jOURNAL
2020
Received the Orange County Business Journal Up-and-Coming Award for exceptional growth and innovation
Frequently
Frequently
Asked Questions
Asked Question
Crafting a Strong Brand Narrative
Data-Driven Digital My Marketing Strategies
E-Commerce Optimization
Real-World Success Examples
Leveraging Influencer and Community Marketing
Emotional & Purpose-Driven Marketing
What industries do you specialize in?
What services do you offer as a designer?
Can you provide examples of your previous work?
How do you approach branding projects?
Can you walk me through your design process?
What software and tools do you use for your designs?
Crafting a Strong Brand Narrative
Data-Driven Digital My Marketing Strategies
E-Commerce Optimization
Real-World Success Examples
Leveraging Influencer and Community Marketing
Emotional & Purpose-Driven Marketing
contact
Based in San Clemente, I am a creative director, brand strategist, and digital artist with a passion for storytelling, innovative design, and seamless user experiences. With a strong foundation in branding, e-commerce, and digital marketing, my work merges minimalist aesthetics, strategic typography, and intuitive design to craft compelling visual identities that drive engagement and business growth.
Based in San Clemente, I am a creative director, brand strategist, and digital artist with a passion for storytelling, innovative design, and seamless user experiences.
With a strong foundation in branding, e-commerce, and digital marketing, my work merges minimalist aesthetics, strategic typography, and intuitive design to craft compelling visual identities that drive engagement and business growth.
©2024 Steve Watts
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©2024 Steve Watts
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