Rachel Zoe Collab
Rachel Zoe Collab
We partnered with Rachel Zoe's Curateur to design a luxury African-inspired blanket through our brand Thula Tula. The project aimed to create a high-quality, affordable product that would be the lead item in Curateur's monthly subscription box.
Client
Rachel Zoe
Year
2020
Category
Collab
The Challenge
The challenge was to deliver a premium blanket at an accessible price point while maintaining the high standards expected by Rachel Zoe's clientele. Additionally, the blankets needed to be produced and shipped to meet tight deadlines during the COVID-19 pandemic.
The Challenge
The Challenge
The challenge was to deliver a premium blanket at an accessible price point while maintaining the high standards expected by Rachel Zoe's clientele. Additionally, the blankets needed to be produced and shipped to meet tight deadlines during the COVID-19 pandemic.
The challenge was to deliver a premium blanket at an accessible price point while maintaining the high standards expected by Rachel Zoe's clientele. Additionally, the blankets needed to be produced and shipped to meet tight deadlines during the COVID-19 pandemic.
Design
Design
We created a refined, zebra-style design, combining elegance with African-inspired patterns. The design quickly became a fan favorite, highly requested by Curateur's customers for its unique and stylish appeal.
We created a refined, zebra-style design, combining elegance with African-inspired patterns. The design quickly became a fan favorite, highly requested by Curateur's customers for its unique and stylish appeal.
Design
We created a refined, zebra-style design, combining elegance with African-inspired patterns. The design quickly became a fan favorite, highly requested by Curateur's customers for its unique and stylish appeal.
Development
Development
Collaborating closely with our South African mill, we ensured the blankets met the required quality and aesthetic standards. Despite production challenges, we successfully created a product that fit seamlessly into Curateur's monthly collection.
Collaborating closely with our South African mill, we ensured the blankets met the required quality and aesthetic standards. Despite production challenges, we successfully created a product that fit seamlessly into Curateur's monthly collection.
Development
Collaborating closely with our South African mill, we ensured the blankets met the required quality and aesthetic standards. Despite production challenges, we successfully created a product that fit seamlessly into Curateur's monthly collection.
Outcome
Outcome
The result was a major success—over 30,000 blankets sold, along with a generous donation of 10,000 blankets to the people of Lesotho, one of the world's poorest countries. The campaign not only boosted sales but also made a significant social impact.
The result was a major success—over 30,000 blankets sold, along with a generous donation of 10,000 blankets to the people of Lesotho, one of the world's poorest countries. The campaign not only boosted sales but also made a significant social impact.
Outcome
The result was a major success—over 30,000 blankets sold, along with a generous donation of 10,000 blankets to the people of Lesotho, one of the world's poorest countries. The campaign not only boosted sales but also made a significant social impact.
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©2024 Steve Watts
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©2024 Steve Watts
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